Today, I heard the first big-pharma ad, likely designed to soften the image of the industry in the run-up to the "health care wars" of 2009.
It was simple. If you can't afford anything, give them a call, because they are there to help ...
It's good PR. You can't deny that they are among the pros!
Monday, September 24, 2007
Big Pharma Starting Their Strategic Ad Campaign?
