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Tuesday, May 15, 2007

Latin Beat: The Boys from Ipanema

Cultural chic - the beat goes on:

Except that, in the case of Avalon Hollywood’s “Made in Brazil” quarterly parties, the vibe is all fast-forward, technologic, and DJ-centric. In other words, Brazilian exoticisms take a backseat to contemporary, binary beat-craft. With the advent of laptop production, language-neutral e-music, and light-speed file-sharing, DJs around the globe are racing toward the future, and Brazil’s spinners are eager to measure up. The country excels and often dominates in other edgy youth culture arenas, including skateboarding, surfing, and mixed martial arts, so it’s no wonder that a new wave of e-music stars is emerging from the world’s fifth largest country.