Everyone who is thinking a step ahead knows that higher taxes are coming, in America.
It's imperative for the GOP to make sure the burden of that falls principally on America's middle class, aka "consumers" or "consumption".
Otherwise, taxes on wealth and high income are a real and frightening prospect for the owners of today's political parties, etc.
The implications are left to the reader. (Including the paradox of the GOP electoral rut on "no new taxes" and their eventual enactment of a huge gas tax, most likely, with Dem support...)
*"win" includes frightening or buying off Democrats, yes?