Should team Obama visibly be in South Carolina now? Florida?
The answer is yes. An unconventional campaign is called for. An attempt to expand and build the party is worthwhile. If his promise was transformative politics, he can't do that from inside the beltway so easily.
The fight is on and they are hanging back, instead of shaping the battlefield.
He should do 'the reverse Lincoln-Douglas'. In this move, Douglas chases Lincoln (and whoops him before the bullets even fly).